Our Mission

Build a fully customized e-commerce site that integrates with Shopify

When we mention a fully custom website, we are referring to a platform that does not rely on pre-existing theme builders such as Wix, WordPress, or Shopify templates.

For My Pool Hut, meticulous attention was given to its development using the Angular framework, ensuring a tailored and unique digital presence. Employing the Shopify Storefront API, we seamlessly integrated the website with Shopify, facilitating essential functions like payment processing and inventory management.

This strategic approach empowers the My Pool Hut team to exercise effortless control over their product offerings, pricing structures, and inventory updates—all conveniently orchestrated through the Shopify admin interface.

How It Works

Custom front-end connected to the Shopify back-end

The website was built using the latest Angular framework—a secure, reliable, and enterprise-ready technology. We ensured the site was extremely fast and responsive while allowing complete customizability without theme builder constraints.

From the ground up, SEO was a top priority. We followed all of Google's best practices, including hosting on Google Cloud for a fast and secure experience.

The website communicates directly to the Shopify backend using their APIs, allowing the My Pool Hut team to manage products, inventory, and orders from the Shopify admin. We also utilized a headless CMS so the marketing team can update content live without touching code.

The Design

Easy to use across devices with a focus on conversion

My Pool Hut's website was built mobile-first and designed to be responsive across all devices. The intuitive interface and streamlined navigation make it easy for customers to find products quickly.

We chose large, rounded buttons to help users identify and easily select call-to-action targets. The website follows a unique color palette that resonates with the My Pool Hut brand—vibrant colors that immediately communicate pool and spa products.

Users can reach any webpage in under three clicks from the homepage. With a CDN, the site loads quickly for users across the globe.

The Results

Thousands of customers and growing fast

My Pool Hut launched their e-commerce store in early 2023. Already, they have thousands of customers and are on track to surpass their sales goals for the year.